Evolution is a way of life that ultimately cannot be avoided, the same goes with your brand! It makes sense to evolve your brand and it’s identity over time as your business grows and develops. If you don’t prioritise evolving the visual design, position and strategy of your brand, your competitors likely will. Therefore, you run the risk of being outpaced, outdated and losing your customer-base and audience. Trends are constantly changing, which presents many growth opportunities and it’s important that you take advantage of them. Not only will they keep your brand relevant, but will show your customers that you are current, up-to-date and still the best option in the market!
Whilst you may not be looking at an all-inclusive rebrand, logo evolution is a necessary process in your company’s brand development at one stage or another.
Signs it might be time for a brand refresh:
• Your values have changed
• Your brand feels outdated
• Your logo is no longer standing out
• You are targeting a new demographic
• You are not attracting the right customers or clients
• You have undertaken a merger or acquisition
Dedicate some time to analyse the evolution of your brand and how it can continue to do so. When done frequently, it will show up powerfully! It is important to embrace the ever changing trends society produces and the opportunities they present. Don’t shy away from giving your brand a makeover or touch up every once in a while. After all, your brand is a living, breathing, growing entity!