Do you know your flyer from your brochure? Or your tri-fold from your Z fold?
Getting your marketing material printed correctly is crucial when it comes to making a good impression, but knowing where to start can sometimes feel like the hardest part. There are so many options and things to consider.
That’s where we come in! As graphic designers, it’s our job to support you and make sure you are getting exactly what you really want and need. We have created a quick guide below to help you navigate through printing terminology. Including type of collateral, fold techniques and of course, paper sizes!
Brochure: common printed collateral designed to advertise your business, product and/or service.
Flyer: simplified version of a brochure, designed to be simple and concise single-sided or double-sided is usually the go.