We see fonts every day, all around us. They can make or break you!
Do people have to get a magnifying glass out to read your designs clearly?
Are you looking at your font thinking why on earth is it not working? Don’t stress, you are not alone.
Paired well and chosen carefully, typography can be an absolute game changer! Fonts can be the difference between making your brand look professional and clean, versus unfinished and poorly designed.
Are you having font overload? We can fix this. Use the ‘Two Fonts’ rule of thumb to cut down. Less is more! Simplicity is always effective. Limit yourself and try a different font. Maybe something that looks similar but just has an extra kick to it. This will change how your design works entirely.
If you want your brand to look good, feel connected and be easily identifiable for your audience, ensure you use the same typefaces consistently throughout all aspect of your brand.
Have you heard of Helvetica? Well, Helvetica was once all the rage and now some find it boring. Or should I say overused. Simply adding colour, playing with hierarchy in size and weight, or adding an illustrative element, will give it a new life!
Are your designs hard to read? This could be the result of many things. Put simply, light colours on light backgrounds are always hard to read. In addition to any script fonts. Fixing this is crucial! Especially when information is important. Opting for a cleaner typeface will level up your brand. Do you see the difference between these?
Use a classic sans-serif font like Helvetica, Avenir or Acumin, and your professional finish will be guaranteed! Serif fonts will also give you this finish. Including Microsoft’s favourite, Georgia, well known font, Times, and Adobe’s default that we all know and have used a million times before, Minion Pro. Feeling playful? Why not combine a sans-serif and serif font together to add a bit of punch!
Are you feeling a bit confused and overwhelmed right now? That is okay! At Paliant Design, we work with typography every day. When you begin to understand the effectiveness of typography, you will level up your brand in no time! And we are here to help you do just that.
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