Colour theory is something that everybody sees the finished product everyday but have no idea how to create it. There is a lot more to choosing a successful colour palette than meets the eye.
Not only do you have to consider factors like what industry it is competing with, what feeling is it meant to provoke, how many elements need colour, will it work across other material, you also have to consider what is trending, what is timeless and what you are trying to achieve. Most people wouldn’t pay much mind to these but here at Paliant we are all about it. We sweat the small stuff so you don’t have to. It is all in the detail.
Sometimes you can have a great colour match but the application on other materials can make or break it. Humans also have inbuilt colour theory, where we look to nature, red coral whilst beautiful in the ocean it represents danger. Tonnes of research has been done about what colours in hospitals and hospice can have benefits of calm and healing. The power of colour….is beyond your imagination.
The next time you see a colour combination, take a second to think why you like it, why it is appealing and draws you in. On the flip side, why does it make you shy away from it.
Our team would love to create that appeal for your next brand or marketing event.
paliantdesign.com