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From our perspective

What the Font: Why Does Typography Matter?

By November 23, 2022No Comments

Typography in graphic design cannot be overlooked as it is one of the fundamentals to creating your brand’s legibility, hierarchy and recognition.
It is such an important skill to have as a designer and is used in every form of design, both print and digital.

Well, what exactly is typography? It is the purposeful arrangement of letters in a way that makes the copy readable, clear and visually appealing to the audience. It is a skill that takes years to master, and once you understand it you cannot stand to look at messy typesetting. It really is all about bringing the text to life (in a controlled way)!

One of the main purposes of typography in graphic design is to create legibility. Legibility refers to how easily distinguishable the letters in a word or paragraph of text are from one another. Typography also helps to communicate the message, tone and key points of a design piece to the audience. Creating clean, simple and visually pleasing typography attracts the audience more than a busy, confusing and hard to read design.

Establishing a hierarchy is important as it determines the order in which the audience reads text. Typically designers will use eye-catching or large fonts to draw the reader to the most important information in the material. Coinciding with hierarchy, the choice of colour for typefaces is also very important. A colour choice for text needs to be readable, in line with the brand, and contrasting enough that it does not get lost in the background (unless that is a stylistic choice of course, know when to break the rules!).

Typography is a crucial skill in design and has the ability to uplift a design and give your brand personality, when used correctly. Your brands’ typography is your brands’ language which communicates the message to your audience. Never underestimate the power of typography!