Branding means everything to graphic designers. No, really! It’s the back bone of any business and having good, consistent branding can make all the difference! So, how can you make small changes and have maximum impact! Well, to make your life a bit easier, we’ve collated a list of all the elements a great brand needs to succeed.
A GREAT logo – need I say more?! Having a logo is the first step with any brand. Keep it simple, but effective. Being proud of your logo resonates in all the actions that take place after. For example, passing out your business card with pride and confidence makes such a positive impact as opposed to apologetically doing so. Branding is all encompassing and it is the small touch points that really resonate with people!
An even better logo library – an absolute must! Having a well put together logo library gives you the freedom and flexibility to use your logo in different formats (think black and white, reversed and many more!).
A cracking style guide – because consistency is key, duh! A simple guide allows you to take your brand and use it confidently. It should include your logo variations, primary and secondary colour schemes, typography and some templates. This is something that will change and evolve over time.
Beautifully designed collateral – this puts the brand into practice. Think business cards, letterheads, email signatures, brochures, flyers, signage… the limits are endless! All of these individual elements make up your brand, allowing your business to shine.
It doesn’t stop there, having a successful brand takes time and consistency! It is an ever evolving concept which should be reviewed regularly. The simple task of laying out all of the branding elements together can shine a light on what is working and what can be improved. After all your brand represents you, and it’s important to put your best foot forward, every single time!
This is exactly what we do, and what we love! So talk to us today about how we can help you with all your branding needs from start to finish and everything in between!