For over 16 years, we’ve worked with the team at Wattyl. It’s a creative partnership built on trust, consistency and a whole lot of colour.
Their creative team is wonderful to work with so when we were approached to be part of the rebrand packaging team, the answer was a resounding YES!
A massive project covering hundreds of product labels, so many we can’t even show you them all.
Beyond the labels, we also support the team with creating an extensive suite of brand collateral.
The brief: Been to Bunnings lately? I know I have – and yes, I’ve grabbed a pack of these. The latest innovation in Zenith Decking Screws needed packaging that hit all the right marks – practical, eye-catching, and built to stand out in the competitive hardware aisle.
Packaging labels (hundreds!)
Advertising campaigns (print and digital)
Point of sale materials (print)
Brochures (print and digital)
Training guides (print and digital)
Signage (print)
3D Renders (digital)
The outcome: Every touchpoint is carefully designed to reflect the Wattyl brand. From packaging to printed brochures and digital campaigns, the result is a seamless brand experience across channels. Clear messaging, cohesive design, and practical execution ensure that no matter where or how someone interacts with Wattyl, it looks and feels like one strong, recognisable identity. A true end-to-end delivery, with Paliant embedded as a trusted, consistent creative partner.
