Pure Steed is revolutionising microbiome-friendly horse care and wanted their branding to reflect that fresh thinking. The goal? A visual identity that stood out bringing a lot of personality into the equestrian space.
The brief:
Logo design
Business cards (print)
Packaging labels (print)
The outcome: An eye catching logo that shouts friendly and fun while creating a great colour story to apply to the packaging design. Focused on creating a clear label system that could flex across a range of product types, each with its own purpose, but all unmistakably part of the Pure Steed family. From coat care to supplements, the label variation helps customers easily identify what they need, while consistent brand elements like colour, type, and layout ensure every product feels connected.
This was all about striking the right balance between individuality and cohesion. Each label needed to communicate specific information clearly, while still aligning with the broader brand story: a fresh, innovative approach to horse care that champions wellbeing, science, and style.
We loved working on a packaging system that’s not just shelf-ready, but shelf-worthy, eye-catching, practical, and proudly different in a market often dominated by traditional looks.
