The brief: Been to Bunnings lately? I know I have – and yes, I’ve grabbed a pack of these. The latest innovation in Zenith Decking Screws needed packaging that hit all the right marks – practical, eye-catching, and built to stand out in the competitive hardware aisle.
Multiple packaging types, from polybox snap packs to four different tub sizes
Complex dielines with precision wrapping labels
Scaled line drawings for accurate product representation
A design that aligns with the broader Zenith brand while standing out in the competitive hardware aisle
Application across multiple promotional materials, including pull-up banners and sample bags
The outcome: A cohesive, eye-catching packaging range that stands out on the shelf, reinforces brand consistency, and is versatile enough to extend seamlessly across various marketing channels. This project highlighted the unique challenge of multi-label applications and complex dielines – a true test of precision and design expertise.
Why it matters: Designing packaging that not only wraps smoothly but also maintains brand impact at every angle is a craft in itself. It’s about more than just fitting graphics onto a box – it’s about creating a tactile experience that communicates quality and durability before a single screw is even used.
Our team is thrilled to see this bold new look for Zenith decking screws on retail shelves, reinforcing the brand’s promise of precision and performance.
