Cuddlies are dedicated to providing you with non-toxic and safe products. Encouraging us all to embrace healthier, safer and sustainable nappies and wipes, without compromising on performance or quality.
The brief:
Logo design
Website design
Packaging labels (print)
3D Renders (digital)
The outcome: Every element was considered, from colour palettes to typography, to reflect the purity and care at the heart of the Cuddlies promise. Designing across cardboard boxes and moulded, folding dielines that have the opening pop top in the centre, the team refined the smallest details to ensure a great outcome.
The result is a clean, approachable brand identity that communicates trust and warmth on shelf, while standing confidently apart from the competition. It’s always exciting to work with brands that not only deliver great products but also drive positive change.
Designing for a brand with such a meaningful mission is always a joy. The Paliant team loved the opportunity to bring this purpose to life through a refreshed logo and thoughtful packaging design.
