the story of a 16-year creative partnership.
For over 16 years, Paliant Design has proudly partnered with Wattyl, becoming a true extension of their team. From developing engaging label designs to crafting large-scale campaigns and promotional materials, our collaboration has been driven by a shared commitment to creativity, excellence, and speed. Throughout this time, we’ve learned to anticipate Wattyl’s needs, ensuring that every project meets their high standards while maintaining tight deadlines and brand consistency.
industry
retail & trade
services provided
brand design, campaign strategy, print & digital assets
print deliverables
labels, outdoor signage, posters and on-site collateral
digital assets
banner ads, web headers, social media graphics and EDM assets
a new promotional campaign.
When Wattyl approached us for a 20% off sale, they needed a creative partner who could deliver a compelling campaign that would seamlessly roll out across
a range of print and digital platforms. The stakes were high: the campaign needed to boost sales, increase brand awareness, and energise their audience – all while staying true to Wattyl’s well-established brand identity.
strategic collaboration.
We kicked off the project by working closely with Wattyl’s marketing team to fully understand the campaign’s goals and objectives. Together, we outlined the project’s scope, defined key design elements, and set the timeline to ensure a quick turnaround. With a clear vision in mind, our team got to work.
visually striking story-telling.
Our design team embraced the challenge with creativity and passion. We then developed concepts that were visually striking but also effective in telling the campaign’s story. Bold visuals were at the heart of our design – dynamic graphics that captured the essence of the sale and made it impossible to ignore.
strong recognition.
Each design element was carefully crafted to reflect Wattyl’s brand identity while injecting a sense of urgency and excitement into the campaign. Consistency across all mediums was paramount, ensuring that the message was clear and the visuals aligned with the brand’s established look and feel.
our clients.
