the story of a 17-year creative partnership.
Seventeen years in branding is a lifetime. With Wattyl, it’s been a journey through trade, retail, corporate projects, and even major takeovers. Through every shift, we’ve kept their brand not just intact, but thriving.
From paint tins lined up on shelves nationwide to multi-channel campaigns rolling out across print, digital, and in-store, our work has carried the Wattyl name with clarity and consistency. We’ve produced packaging that pops in hardware aisles, promotional campaigns that move product, and brand assets that hold their own in a fiercely competitive market.
Over time, we’ve become more than a supplier. Over time, we’ve become more than a supplier. We’re a living library of brand knowledge, history, and process – supporting every person we work with at Wattyl.
New staff, seasoned marketers, corporate leads, they all tap into our expertise, knowing we’ll bring context, continuity, and solutions that fit.
What makes it work? Relentless speed. Painstaking attention to detail. The ability to anticipate what’s needed before the brief lands. Wattyl doesn’t just hand us jobs — they trust us with their brand, knowing we’ll deliver on time, under pressure, and with creative solutions that make sense.
Sixteen years. Thousands of projects. Multiple market shifts. One brand presence that’s stood the test of time, stronger now than when we started.
That’s not just support. That’s a branding partnership. That’s Paliant Design.
industry
retail & trade
services provided
brand design, campaign strategy, print & digital assets
print deliverables
labels, outdoor signage, posters and on-site collateral
digital assets
banner ads, web headers, social media graphics and EDM assets
a new promotional campaign.
When Wattyl needed to launch a 20% off sale, they came to us for more than a price-driven campaign. The work had to drive sales, lift brand awareness, and energise their audience. The rollout needed to be seamless across print and digital, compelling enough to cut through, and consistent with Wattyl’s established brand identity. High stakes, tight timelines — exactly where we thrive.
strategic collaboration.
We began by partnering closely with Wattyl’s marketing team to get crystal clear on the campaign’s goals. Together, we mapped the scope, defined key design elements, and locked in a timeline that demanded speed and precision. With strategy and vision aligned, our team moved fast, collaboratively, and with intent — bringing the campaign to life in a way Wattyl could trust.
visually striking story-telling.
We approached the brief with creativity, collaboration, and strategy at the core. First, we explored concepts that balanced Wattyl’s established brand identity with the boldness needed to stand out in market. From there, our design team refined the strongest ideas into visuals that told the story with clarity and impact. Dynamic graphics, bold typography, and consistent brand application came together to create a campaign that was impossible to ignore.
strong recognition.
Every design element was crafted to stay true to Wattyl’s identity while injecting urgency and energy into the sale. Consistency was key – across every channel, the visuals were aligned, the message was clear, and the brand presence was unmistakable.
The result? A campaign that didn’t just capture attention – it boosted sales, strengthened brand recall, and reinforced Wattyl’s position as a trusted name in a highly competitive market.
seventeen years of trust.
- Thousands of projects across trade, retail, and corporate markets
- Seamless rollouts spanning packaging, campaigns, signage, and digital assets
- Consistent brand presence through multiple market shifts and corporate takeovers
- Faster turnarounds with precision and attention to detail, time after time
- Enduring trust — Wattyl’s team sees us as a living brand partner, not a supplier
The result: a brand that’s sharper, stronger, and still thriving after nearly two decades.
our clients.
