building trust through thoughtful design.
For public-facing representatives like Tom Venning, design plays a crucial role in shaping how messages are received and remembered. Working closely with Tom’s team, Paliant Design delivered a cohesive suite of campaign materials and office branding that balanced professionalism with warmth. The result was a strong, approachable presence that stood out across every touchpoint, from local signage to letterheads.
industry
government, community engagement
services provided
brand rollout, print design, campaign materials
print deliverables
pull-up banners, business cards, calendars, office signage
digital assets
email graphics, social tiles, editable templates
clarity and consistency.
Public communications need to perform across a wide range of formats, from quick-glance banners at events to calendars that stay pinned on a fridge all year. Our task was to create materials that looked polished and professional while still feeling friendly and community-driven.
delivering distinction.
Every detail matters when your audience is the community. We ensured all of Tom’s communications were clear, consistent and grounded, showing how strategic design builds trust and recognition over time. Our focus was on aligning every material with his values: honest, approachable and professional.
purpose-led design.
We developed a flexible visual system with colours, typography and layouts that reinforced Tom’s identity at every touchpoint. Practical pieces like calendars and office signage became standout engagement tools, designed to be practical, familiar and memorable.
a recognisable, reliable presence.
With a professional yet approachable brand look, Tom’s communications now stand out for all the right reasons. The materials improved community recognition, strengthened trust and ensured his message lands with clarity, whether in the mailbox, on social media, or out in the electorate.
brand impact.
The new brand presence gave Tom a consistent and trustworthy identity that resonated with his community. By combining clarity with approachability, the campaign materials helped increase recognition, build long-term trust and ensure his communications carried weight in every setting.
our clients.
