driving brand success and event impact.
For more than four years, Paliant Design and Patritti have worked together to modernise their logo, collateral, and brand presence — injecting fresh energy into a nearly 100-year-old family business. Along the way, we’ve built an extensive brand guideline to create cohesion across every touchpoint, strengthening Patritti’s recognition and reputation.
industry
wine & spirits
services provided
brand design, campaign strategy, print & digital assets
print deliverables
event signage, posters and on-site collateral
digital assets
web headers, social media graphics and EDM assets
“Best graphic design team that we’ve ever worked with! No task is too difficult or not able to be delivered on time and to an amazingly high standard.”
– Justin Tiller, Patritti General Manager
brand modernisation.
Patritti’s Mother’s Day event needed to be more than another cellar door promotion. They wanted to create a buzz, attract a broader audience, and bring new life into their heritage brand… The challenge was clear: break away from their traditional palette, create dynamic visuals that would stand out, and ensure the event left a lasting impression while staying true to the legacy of a brand approaching its centenary.
strategic collaboration.
We began by aligning with Patritti’s goals: boost awareness, increase engagement, and create a memorable community connection. The campaign had to capture attention, resonate with the audience, and stay true to the brand’s story. Working hand-in-hand with the Patritti team, we mapped out a creative strategy designed to balance freshness with authenticity.
visually striking story-telling.
We designed a vibrant, modern colour palette that pushed beyond Patritti’s usual tones while staying grounded in their values. From there, we developed engaging campaign assets that worked seamlessly across print and digital – designed to pop, connect, and invite audiences into the experience.
exceeding expectations.
The Mother’s Day campaign did more than sell tickets – it reinvigorated the brand. Social media posts generated strong buzz, reaching new audiences and energising the existing community. The event sold out, with record levels of engagement and interaction.
The impact was tangible: increased sales, expanded reach into younger demographics, and a stronger presence in the market. For Patritti, it proved the power of a refreshed brand. For us, it’s proof of how partnership and strategy deliver results that last.
By the numbers, the Mother’s Day campaign was a standout success: a sold-out event at 100% capacity, a high engagement yet on social posts, and a noticeable uplift in younger audiences discovering the brand. The sales boost was undeniable, delivering strong revenue growth – all built on the foundation of a 4+ year brand partnership between Paliant Design and Patritti.
brand impact.
The campaign demonstrated how brand-led marketing can do more than fill an event. It showed the power of strategic design to expand reach, engage new demographics and strengthen community connection, leaving Patritti with a stronger platform for future campaigns.
our clients.
