Patritti brand.

logo longevity — refreshing a heritage brand.

Evolving the Patritti logo was about more than design. It was about showing how a considered refresh can elevate a brand without tearing up its blueprint. Smart, strategic design that honours nearly a century of history while positioning the brand for the future — exactly what’s needed for a heritage wine business with a loyal following.

industry
wine & spirits

services provided
brand refresh, logo design, sub-brand development

print deliverables
updated collateral, signage, product labels

digital assets
logo suite, event branding assets

“Best graphic design team that we’ve ever worked with! No task is too difficult or not able to be delivered on time and to an amazingly high standard.”
– Justin Tiller, Patritti General Manager

two identities, one brand story.

This wasn’t just a logo update. Patritti needed a dual identity system: a primary mark to reflect their heritage and premium quality, and a secondary logo for their growing event space, Cellar II. Both identities had to stand strong individually, yet always feel connected as part of the same story.

legacy meets clarity.

Three generations of the Patritti family have been making wine in suburban Dover Gardens since 1926. We approached the evolution with a deep respect for that legacy — ensuring the new marks felt familiar yet revitalised, modern yet timeless.

considered, not radical.

We refined the typography, introduced subtle adjustments, and built a supporting visual language that tied the primary and secondary marks together. Every decision was deliberate – creating a flexible, future-ready system that works seamlessly across packaging, signage, digital, and events.

branding with staying power.

The evolution of the Patritti brand has been nothing short of remarkable. What was once a little-known suburban winery now enjoys far greater recognition, both locally and beyond. The launch of Cellar II shifted the demographic — attracting younger audiences and injecting new energy into a heritage name

brand impact.

The refresh repositioned Patritti for the long term, giving them the tools to stay relevant in a shifting market while honouring their heritage. It has set the foundation for growth, enabling the brand to connect with new audiences without losing the trust of loyal customers.

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Best graphic design team that we've ever worked with! No task is too difficult or not able to be delivered on time and to an amazingly high standard.
Patritti Wines

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The process was seamless from start to finish. Alice's attention to detail, responsiveness, and ability to translate our ideas into awesome visuals were top-notch. We are so happy with the final product. If you’re looking for someone who combines creativity with professionalism, look no further!
Jacob BorgARC Lending Network

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Alice is an outstanding graphic designer. Her style and attention to detail impressed me so much that I use Alice and her team on our special projects such as ebooks, guides, workbooks and styling. I highly recommend Alice.
Kristan LivolsiBusiness Growth Mindset

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The team at Paliant Design are an amazing team. They are very quick and responsive and can meet the most challenging of briefs and deadlines. The quality of the work is exceptional and will absolutely continue to work with them in the future.
Jason DemiriITW / Zenith

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Alice and the team have a very quick turn around, don't over complicate things and have invested into knowing more about our group of businesses. We would like to see an already strong partnership continue to grow.
AAW Global Logisitics

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I love what the team at Paliant Design have created for me! They designed a logo that is absolutely perfect for my brand, they really 'get' me, not many people do! A great team to work with, I'm getting them to build my website now too!
SerafinaCycle with Serafina

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Thank you Alice and co. for taking the presentation of a disability support start up business (Charlie Takes a Break) from zilch to professional in no time flat. You took us by the hand and led us through the process so generously and patiently. We can now present our business professionally and enable people to engage with us with total confidence.
Steph PappsCharlie Takes a Break

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Wow! What an incredible experience. I just wish I found Paliant Design sooner! Alice and her team asked all the right questions to gain a deep understanding in exactly what we were trying to achieve. Trust me, don't even look anywhere else.
Andrew KantariasARC Lending Network

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Alice and her team have been nothing short of amazing with our company brand guidelines, imagery, website redesign and development. They have been able to take all of our ideas, been super patient with us, and package them up in a way we couldn't have imagined.
Ryan RomeroMhc Group

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I have worked with Paliant Design for a number of years and they been one of the best suppliers to work with. The quality of work is always exceptional and they are a true customer centric service. Paliant Design is able to provide not only savvy designs, but also flawless executions. Paliant Design truly acts as an extension of the project at hand and a trusted partner.
Olivia O'Brien

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It was an absolute delight to work with Alice on our new logo design. Her professionalism and patience made the whole process easy! Our preschool community and the office of the Minister were all full of praise for the amazing design that reflects our story so beautifully!
Marie KelakiosRose Park Preschool

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Paliant Design have become a valued partner of our business. Alice is very prompt with her responses and quick with completing tasks. It is critical our Marketing Partner understand our needs for each project and can deliver with a fair amount of independence. Paliant Design delivers this for us.
Scott LealAAW Global Logistics

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A big thank you to Paliant Design for their amazing work on the redesign of my brochures. Their professional approach, design work and efficiency has been nothing but outstanding. I have highly recommended Paliant Design to other potential clients, who have been thrilled with the transformations they have created.
Michael WalshEziCleen

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It amazes me how from what I thought was very little information from me they were able to come up with concepts and designs that were exactly what we wanted, I even didn't really know what I wanted. lol. Do yourself and your brand a favour and make contact with them.
Heath Parslow