motivating leaders to build healthier workplaces.
Creating healthy workplace cultures takes more than good vibes and a few posters, it takes clear, consistent messaging that actually sticks. The Healthy Workplaces campaign needed a national voice that felt practical, positive and impossible to ignore. We teamed up with the SA Government to craft a brand and messaging system that gave leaders across the country the confidence and tools to drive real change.
industry
government, health, workplace wellbeing
services provided
brand design, campaign strategy, stakeholder alignment
print deliverables
toolkits, posters, presentation materials, workplace guides
digital assets
EDMs, social media graphics, downloadable resources
multi-state momentum.
The campaign needed to satisfy multiple stakeholders while keeping the messaging tight and purposeful. Our role was to translate government policy and health strategy into practical, people-first communications that workplace leaders could trust and apply. Consistency across all outputs, print and digital, was critical to building credibility and encouraging uptake.
strategic collaboration.
The brief was to create a unified national message that was simple, clear and actionable. We worked with the SA Government and consulted with other state partners to align a wide range of feedback, ensuring every detail of the campaign reflected a collective vision. The process was collaborative, balancing strategy with design to deliver clarity at every stage.
clear, calm and considered.
We developed a clean, positive visual identity designed to empower, not overwhelm. Each touchpoint, from boardroom presentations to breakroom posters, reinforced the same confident, action-oriented message, encouraging leaders to create healthier workplaces in practical, achievable ways.
a healthy result.
From stakeholder alignment to final delivery, the Healthy Workplaces campaign showed the power of collaboration and clear design thinking. The materials are now being rolled out across multiple states, equipping leaders with practical tools that encourage healthier workplace cultures and long-term wellbeing initiatives.
brand impact.
The campaign has given workplace leaders a trusted, unified resource for building wellbeing initiatives that work in practice, not just theory. By translating strategy into simple, actionable tools, it strengthened credibility across states, achieved national reach, and positioned the program as a catalyst for healthier, more productive workplaces.
our clients.
