motivating leaders to build healthier workplaces.
Creating healthy workplace cultures takes more than good vibes and a few posters — it takes clear, consistent messaging that actually sticks. The Healthy Workplaces campaign needed a national voice that felt practical, positive and impossible to ignore. We teamed up with the SA Government to craft a brand and messaging system that gave leaders across the country the confidence and tools to drive real change.
industry
government, health, workplace wellbeing
services provided
brand design, campaign strategy, stakeholder alignment
print deliverables
toolkits, posters, presentation materials, workplace guides
digital assets
EDMs, social media graphics, downloadable resources
multi-state momentum.
The campaign needed to satisfy multiple stakeholders while keeping the messaging tight and purposeful. Our job was to translate government policy and health strategy into practical, people-first communications that workplace leaders could use and trust. Consistency across all outputs—print and digital—was critical to building credibility and uptake.
strategic collaboration.
The brief was to create a unified national message — one that would speak to workplace leaders in a way that was simple, clear and actionable. We partnered with the SA Government and consulted with other state partners to navigate a wide range of feedback, ensuring alignment on every detail of the workplace health campaign.
clear, calm and considered.
We developed a clean, positive visual identity that empowered, rather than overwhelmed. Each touchpoint — from boardroom presentations to breakroom posters — was designed to reinforce the same confident, action-oriented message, encouraging leaders to create healthier workplaces.
a healthy result.
From stakeholder alignment to final file delivery, this campaign demonstrated the power of collaboration and clear design thinking. The materials are now rolled out across multiple states, equipping leaders with practical tools to drive meaningful workplace wellbeing initiatives.
our clients.
