steadying the ship.
After 40+ years in the shipping and logistics industry, Coastal Bridge knew exactly who they were. What they needed wasn’t reinvention — it was a brand refresh that reflected their reputation for trust, professionalism, and experience while bringing clarity, a modern edge, and consistency across every touchpoint.
Our role? Refine what was already working and make it work harder. The result: a visual identity system that’s bold, smooth, and cohesive — a brand that speaks to their expertise and trusted relationships across Australia and New Zealand.
industry
shipping & logistics
services provided
brand identity design, brand refresh strategy, corporate identity design
print deliverables
stationery, office signage, capability brochures
digital assets
templates, social media graphics, digital collateral
“I recently had the pleasure of working with Alice at Paliant Design. I couldn’t be more thrilled with the results. Their creativity and attention to detail were truly impressive. From the initial concept to the final product, Alice and their team demonstrated exceptional professionalism and a keen understanding of our vision. The quality of their work was exceptional, and they delivered everything on time and within budget. I would highly recommend Paliant Design to anyone seeking top-notch design services. They truly exceeded my expectations and made my project a resounding success!”
– James Kurtz, Coastal Bridge
bringing it all into alignment.
Decades of materials floating around in different formats had left the Coastal Bridge brand fragmented. The challenge was to create a consistent, credible brand identity that could flex across everything — from office signage and capability brochures to email signatures — while holding authority in a high-trust, high-pressure industry.
refine don’t rebuild.
We started by getting to know the Coastal Bridge team across ports and roles, listening to their stories and understanding their legacy. The task wasn’t reinvention; it was alignment.
By refining and elevating the core elements, We built a strategic brand system that delivers consistency across every touchpoint — from office signage to cargo containers — while reinforcing authority.
confidence, built in.
We refined the logo, modernised the corporate colour palette, and created a full suite of brand assets designed for clarity, consistency, and authority. Each decision was intentional — building a brand system that the Coastal Bridge team could trust to work anywhere, from boardrooms to shipping yards. More than a toolkit, it became a framework for how the brand shows up with confidence in a complex, high-pressure industry.
built for the long haul.
Coastal Bridge now has a unified brand identity that reflects the business they’ve built over four decades – capable, connected, and confident. The brand works as hard as they do: aligned across every touchpoint, flexible for the future, and unmistakably authoritative in a high-trust industry.
The refreshed identity has done more than tidy inconsistencies. It’s strengthened Coastal Bridge’s position, sharpened how they’re perceived in market, and equipped their team with a framework they can use to show up consistently – from client meetings to cargo terminals. For a company built for the long haul, the brand is now built to last just as long.
By the numbers, the Coastal Bridge refresh delivered more than a new look. It created consistency across every touchpoint — from signage and stationery to cargo containers — aligning decades of fragmented materials into one cohesive system. The brand now projects authority in a high-trust industry, gives the team a framework to show up confidently and professionally, and reinforces the reputation they’ve built over 40+ years. For a business built for the long haul, the brand is now just as enduring.
brand impact.
The rebrand established Coastal Bridge as an authoritative, future-ready leader in logistics. By creating a cohesive brand system, the business now has a framework to support growth, build confidence across its workforce and reinforce credibility with clients and partners for years to come.
our clients.
