Coastal Bridge brand.

steadying the ship.

After 40+ years in the shipping and logistics industry, Coastal Bridge knew exactly who they were. What they needed was a brand refresh that reflected their reputation for experience, trust, and professionalism — while bringing clarity, a modern edge, and consistency across all touchpoints.
Our role? Refine what was already working and make it work harder. The result is a visual identity design that aligns everything — bold, smooth, and compact — speaking to their expertise and trusted relationships across Australia and New Zealand.

industry
shipping & logistics

services provided
brand identity design, brand refresh strategy, corporate identity design

print deliverables
stationery, office signage, capability brochures

digital assets
templates, social media graphics, digital collateral

“I recently had the pleasure of working with Alice at Paliant Design. I couldn’t be more thrilled with the results. Their creativity and attention to detail were truly impressive. From the initial concept to the final product, Alice and their team demonstrated exceptional professionalism and a keen understanding of our vision. The quality of their work was exceptional, and they delivered everything on time and within budget. I would highly recommend Paliant Design to anyone seeking top-notch design services. They truly exceeded my expectations and made my project a resounding success!” – James Kurtz, Coastal Bridge

bringing it all into alignment.

Years of materials floating around in different formats had left the Coastal Bridge brand fragmented. The challenge was create consistent branding for logistics across every platform — from office signage and capability brochures to email signatures — while ensuring the brand maintained authority in a high-trust, high-pressure industry.

refine don’t rebuild.

We started by deeply understanding the Coastal Bridge team — across ports, teams, and decades of service. Their brand didn’t need a complete overhaul; it needed brand alignment and a cohesive design system. We kept the core elements, elevating them into a visual identity that looks just as strong on a clipboard as it does on a cargo container..

confidence, built in.

We refreshed the logo, developed a cleaner corporate colour palette, and designed a set of brand assets that were strong, simple, and easy to implement. Every piece was designed to help the Coastal Bridge team show up consistently — with clarity, confidence, and professionalism.

built for the long haul.

Coastal Bridge now has a cohesive brand identity that reflects the business they’ve built — capable, connected, and confident. Everything aligns. Everything works. And everything’s ready for whatever’s next.

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Best graphic design team that we've ever worked with! No task is too difficult or not able to be delivered on time and to an amazingly high standard.
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The process was seamless from start to finish. Alice's attention to detail, responsiveness, and ability to translate our ideas into awesome visuals were top-notch. We are so happy with the final product. If you’re looking for someone who combines creativity with professionalism, look no further!
Jacob BorgARC Lending Network

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Alice is an outstanding graphic designer. Her style and attention to detail impressed me so much that I use Alice and her team on our special projects such as ebooks, guides, workbooks and styling. I highly recommend Alice.
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Alice and the team have a very quick turn around, don't over complicate things and have invested into knowing more about our group of businesses. We would like to see an already strong partnership continue to grow.
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I love what the team at Paliant Design have created for me! They designed a logo that is absolutely perfect for my brand, they really 'get' me, not many people do! A great team to work with, I'm getting them to build my website now too!
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Wow! What an incredible experience. I just wish I found Paliant Design sooner! Alice and her team asked all the right questions to gain a deep understanding in exactly what we were trying to achieve. Trust me, don't even look anywhere else.
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Alice and her team have been nothing short of amazing with our company brand guidelines, imagery, website redesign and development. They have been able to take all of our ideas, been super patient with us, and package them up in a way we couldn't have imagined.
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I have worked with Paliant Design for a number of years and they been one of the best suppliers to work with. The quality of work is always exceptional and they are a true customer centric service. Paliant Design is able to provide not only savvy designs, but also flawless executions. Paliant Design truly acts as an extension of the project at hand and a trusted partner.
Olivia O'Brien

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It was an absolute delight to work with Alice on our new logo design. Her professionalism and patience made the whole process easy! Our preschool community and the office of the Minister were all full of praise for the amazing design that reflects our story so beautifully!
Marie KelakiosRose Park Preschool

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Paliant Design have become a valued partner of our business. Alice is very prompt with her responses and quick with completing tasks. It is critical our Marketing Partner understand our needs for each project and can deliver with a fair amount of independence. Paliant Design delivers this for us.
Scott LealAAW Global Logistics

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A big thank you to Paliant Design for their amazing work on the redesign of my brochures. Their professional approach, design work and efficiency has been nothing but outstanding. I have highly recommended Paliant Design to other potential clients, who have been thrilled with the transformations they have created.
Michael WalshEziCleen

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It amazes me how from what I thought was very little information from me they were able to come up with concepts and designs that were exactly what we wanted, I even didn't really know what I wanted. lol. Do yourself and your brand a favour and make contact with them.
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