ARC Lending Network brand.

building trust in a competitive market.

ARC Lending Network isn’t your typical mortgage broker. They needed a brand identity that reflected their difference, professional, approachable, and easy to understand. Paliant Design developed a complete branding and design package that positioned ARC as a modern, trusted player in the financial services space. The result was a sleek, confident identity that builds trust, cuts through jargon, and connects with clients on a human level.

industry
finance & mortgage broking

services provided
brand identity, digital & print collateral, web design

print deliverables
logo design, stationery suite, pull-up banners

digital assets
logo design, email signatures, social media templates, website design

ARC lending network are going from strength to strength.
Tripling their business since launching.

“The process was seamless from start to finish. Alice’s attention to detail, responsiveness, and ability to translate our ideas into awesome visuals were top-notch. We are so happy with the final product. If you’re looking for someone who combines creativity with professionalism, look no further!”
– Jacob Borg

standing out in a crowded market.

Mortgage broking is a fiercely competitive industry. ARC’s challenge was to differentiate their tech-driven yet people-focused approach. They needed a brand that could balance professionalism with warmth, and sophistication with simplicity, ensuring every touchpoint, from web to print to events, reflected their client-first philosophy.

designing clarity and confidence.

We knew ARC needed more than a polished logo, they needed a brand system that embodied transparency, independence, and long-term support. Our goal was to build a mortgage brand that feels approachable and human, without losing the authority required to build financial trust. The result: branding that feels like a conversation, not a contract.

simplifying the complex.

We designed a bold yet minimal logo, introduced a clean, modern colour palette, and built a cohesive set of web, print, and social assets. The website was designed for clarity and ease, turning complex financial processes into an accessible, seamless user experience. Every piece was created to give ARC a strong, consistent presence across channels, professional, credible, and client-focused.

a trusted brand that drives confidence.

ARC Lending Network now has a brand identity that communicates professionalism, builds trust, and connects authentically with its audience. The modern logo, polished website, and versatile marketing collateral have positioned them as a confident, client-first leader in the mortgage industry.

brand impact.

Since launch, ARC Lending Network has tripled its business, proof that clarity, consistency, and trust-driven branding can cut through a crowded market. The brand doesn’t just look good, it works hard, giving ARC the confidence to grow and the credibility to lead.

> case studies

> Paliant projects

“

Best graphic design team that we've ever worked with! No task is too difficult or not able to be delivered on time and to an amazingly high standard.
Patritti Wines

“

The process was seamless from start to finish. Alice's attention to detail, responsiveness, and ability to translate our ideas into awesome visuals were top-notch. We are so happy with the final product. If you’re looking for someone who combines creativity with professionalism, look no further!
Jacob BorgARC Lending Network

“

Alice is an outstanding graphic designer. Her style and attention to detail impressed me so much that I use Alice and her team on our special projects such as ebooks, guides, workbooks and styling. I highly recommend Alice.
Kristan LivolsiBusiness Growth Mindset

“

The team at Paliant Design are an amazing team. They are very quick and responsive and can meet the most challenging of briefs and deadlines. The quality of the work is exceptional and will absolutely continue to work with them in the future.
Jason DemiriITW / Zenith

“

Alice and the team have a very quick turn around, don't over complicate things and have invested into knowing more about our group of businesses. We would like to see an already strong partnership continue to grow.
AAW Global Logisitics

“

I love what the team at Paliant Design have created for me! They designed a logo that is absolutely perfect for my brand, they really 'get' me, not many people do! A great team to work with, I'm getting them to build my website now too!
SerafinaCycle with Serafina

“

Thank you Alice and co. for taking the presentation of a disability support start up business (Charlie Takes a Break) from zilch to professional in no time flat. You took us by the hand and led us through the process so generously and patiently. We can now present our business professionally and enable people to engage with us with total confidence.
Steph PappsCharlie Takes a Break

“

Wow! What an incredible experience. I just wish I found Paliant Design sooner! Alice and her team asked all the right questions to gain a deep understanding in exactly what we were trying to achieve. Trust me, don't even look anywhere else.
Andrew KantariasARC Lending Network

“

Alice and her team have been nothing short of amazing with our company brand guidelines, imagery, website redesign and development. They have been able to take all of our ideas, been super patient with us, and package them up in a way we couldn't have imagined.
Ryan RomeroMhc Group

“

I have worked with Paliant Design for a number of years and they been one of the best suppliers to work with. The quality of work is always exceptional and they are a true customer centric service. Paliant Design is able to provide not only savvy designs, but also flawless executions. Paliant Design truly acts as an extension of the project at hand and a trusted partner.
Olivia O'Brien

“

It was an absolute delight to work with Alice on our new logo design. Her professionalism and patience made the whole process easy! Our preschool community and the office of the Minister were all full of praise for the amazing design that reflects our story so beautifully!
Marie KelakiosRose Park Preschool

“

Paliant Design have become a valued partner of our business. Alice is very prompt with her responses and quick with completing tasks. It is critical our Marketing Partner understand our needs for each project and can deliver with a fair amount of independence. Paliant Design delivers this for us.
Scott LealAAW Global Logistics

“

A big thank you to Paliant Design for their amazing work on the redesign of my brochures. Their professional approach, design work and efficiency has been nothing but outstanding. I have highly recommended Paliant Design to other potential clients, who have been thrilled with the transformations they have created.
Michael WalshEziCleen

“

It amazes me how from what I thought was very little information from me they were able to come up with concepts and designs that were exactly what we wanted, I even didn't really know what I wanted. lol. Do yourself and your brand a favour and make contact with them.
Heath Parslow