Who doesn’t get a little thrill from snagging a freebie at the end of an event? Come on, we’re all guilty, I know we do! Shirts, calendars, lanyards, tote bags…yes please! These aren’t just giveaways, they’re a way for your brand to live out in the world. Extending far beyond your print and digital. Everyone wins! YAY!
From product launches to events, community groups to campaigns – it’s your brand escaping the confines of your website and running free in the real world. At Paliant Design, we’ve helped brands leap from the page and screen into physical pieces people love. Design isn’t confined to just one or two mediums. We specialise in branding that goes beyond print and digital, rolling out across every touchpoint for a bigger reach and an even bigger impact.
As designers, we’ve seen it and done it all. Shirts. Calendars. Lanyards. Tote bags. The kind of gear that escapes your website and runs free in the real world. It’s branding in the wild. It’s your logo hitching a ride to the supermarket, the gym, or someone’s office desk.
Take the Tom Venning campaign. It started with a pull-up banner. Simple enough. But we thought, “What’s next? How does this brand leap off the banner and into someone’s everyday life?” Enter: the magnetic fridge calendar. Now it’s not just a one-off memory , it’s there every time someone goes for the milk.
Or NeuroEndocrine’s campaign. Tote bags, hats, and more. That tote? It’s like a travelling billboard. The owner remembers your brand every time they grab it. The stranger in the grocery aisle sees it too. You’re building connections without even being in the room.
The more recent Adelaide Equestrian Festival campaign? A designer’s dream! Driving past and seeing our work on display? Goosebumps. That’s the thrill: our designs don’t just live in files on a computer. They’re out there, doing their thing, day after day. This is staying power, showing up in their world over and over again.
This is why smart promo design matters. A great promo piece is part function, part marketing, part storytelling. The pen you “borrowed” from a real estate agent? The tote you reach for without thinking? The billboard you drive past every morning? Those aren’t just things, they’re quiet, constant reminders. By the time you need that service, you already know who to call, that trust is already built. Because here’s the truth: a good promo item is part function, part marketing, part storytelling. And when it’s done right, it doesn’t just say “remember me,” it becomes part of someone’s everyday rhythm.
At Paliant Design, we don’t just slap your logo on a stress ball and call it a day. We extend your brand so it reaches further, connects deeper, and sticks longer. We’re your branding specialists, the team creating clever, useful, utterly on-brand pieces that work harder than your Monday morning coffee. Because we know your brand inside out, every touchpoint feels seamless, intentional, and impossible to ignore.
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