When we look around us, brands that stand out tend to have one thing in common; they’re consistent and feel whole everywhere they’re represented. It may not always be noticed at first, but that’s the beauty of it! An inconsistent brand that chops and changes style sticks out like a sore thumb, whereas a brand that is clear, consistent and maintains a visual style seamlessly surrounds you.
At Paliant Design, we focus on designing integrated, consistent branding throughout all our client projects. This approach allows us to create work that perfectly aligns with your brand and customers every time. Remaining visually consistent throughout your brand and collateral is extremely important to convey a strong identity to your target market and ultimately, stand out amongst the sea of competitors.
Consistency also helps customers understand more about your business objective, your values, and more about the products/services you sell. However, more importantly, it also creates a clear framework for a graphic designer to work with when growing your brand or services!
Here are a few important tips you can implement within your brand’s collateral and marketing material:
- Use only your actual logo! Do not alter typography or composition.
- Do not change your brand colours! Use a colour palette with the same primary and secondary colours every time. You can even write down the CMYK, RGB and HEX for easy accessibility!
- Use the same typeface across your brand!
- Use relevant and ‘on brand’ imagery – don’t use images that stray away from your brand.
- Invest in your own set of brand guidelines. This can be supplied by a professional Graphic Designer to ensure you have all the tools to remain consistent throughout all brand collateral.
Consistency doesn’t have to be boring, it’s like a family resemblance. If you can implement these things to create a consistent brand, you will always stand out to be recognisable for all the right reasons!
paliantdesign.com